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ASOTU: Mark Miller Subaru Built Its Own Carvana and Kept the Retailer

ASOTU published a feature on Promise Path with a headline that sums up the idea well: Mark Miller Subaru built its own Carvana, and it just kept the dealership attached.

Fast Follower, Not Copycat

The piece frames our approach as fast following rather than reinventing. Online retailers proved that people will buy a car from a screen. What they gave up was the store: the service drive, the local team, the place you can walk into when something needs attention. Promise Path keeps all of that and removes the part shoppers actually wanted gone, which is the negotiation.

How It Works

ASOTU walked through the same six steps our customers see. Pick from inventory or build a custom order. Get transparent pricing that does not move. Receive a guaranteed trade offer. Handle credit and documents online. Review and approve the final numbers. Then take free delivery within 50 miles or pick the vehicle up at Midtown in Salt Lake City or South Towne in Sandy. Our AI assistant, No Sell Nell, guides the process, and a human is one request away.

What Comes Next

The article notes that 40 transactions were completed before the public launch, which is what convinced us the model works inside a franchised store. It also points to what General Manager Chris Hudson is building toward: consolidating the 13 integrations behind Promise Path into a standard that other retailers could adopt, so this becomes a lane the whole industry can use rather than a one store experiment.

Read the full article at ASOTU, or see Promise Path for yourself at markmillersubaru.com.

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