Blog

Consumer Reports • 2026 Automotive Brand Report Card Subaru Earns Best Overall Brand Again If you’re shopping for a vehicle in Salt Lake City, South Salt Lake, Millcreek, Sugar House, Holladay, Murray, or Park City, independent rankings can be a helpful way to cut through the noise. In Consumer Reports’ latest brand scorecard, Subaru once again landed at the top—reinforcing what many Utah drivers already love: confident capability, smart safety, and long-term value. Shop New Subaru Inventory Browse Pre-Owned Vehicles Schedule Service What is the Consumer Reports Automotive Brand Report Card? Consumer Reports evaluates automotive brands using a blend of performance testing and owner-reported data. The goal is to help shoppers understand which brands deliver the strongest all-around ownership experience—not just a single standout model. In plain terms, the scorecard emphasizes: Road-test performance (how vehicles drive, handle, and perform in CR testing) Reliability (how vehicles hold up over time, based on large-scale owner data) Safety (crashworthiness and available advanced safety features) Owner satisfaction (how likely owners are to buy the same brand again) Why Subaru’s #1 ranking matters for Utah drivers Utah driving is its own kind of test: steep canyon roads, changing weather, ski-season traction, summer heat, and plenty of weekend adventure. Subaru’s continued top ranking is especially meaningful because it reflects the full ownership picture—performance, safety, and real-world dependability. All-around confidence Subaru’s lineup is built for everyday life and weekend escapes—without giving up comfort, efficiency, or practicality. Safety-first design Subaru is widely known for safety engineering and driver-assist technology—key for commuting, carpools, and mountain travel. Long-term value When reliability and owner satisfaction stay strong, it can translate into fewer surprises and more confidence over the life of your vehicle. Shop Subaru in South Salt Lake at Mark Miller Subaru Midtown If you’re ready to experience what makes Subaru stand out, our team at Mark Miller Subaru Midtown is here to help you compare trims, explore features, and find the right fit—whether you’re commuting through Salt Lake City, heading up Big or Little Cottonwood Canyon, or planning your next road trip. Ready to take the next step? Explore inventory online, schedule a test drive, or book service with our Midtown team. Shop New Subarus Browse Used & Certified Schedule Service Quick FAQ Did Subaru rank #1 again in 2026? Yes—Consumer Reports’ 2026 brand scorecard placed Subaru at the top again, continuing a strong streak for the brand. What does “Best Overall Brand” actually mean? It’s not a single test or one category. It reflects a blended view of performance, reliability, safety, and how satisfied owners are over time. Where is Mark Miller Subaru Midtown located? We’re in South Salt Lake and proudly serve drivers from Salt Lake City, Millcreek, Sugar House, Holladay, Murray, West Valley City, and Park City.

Mark Miller Subaru Recognized by Uber for Customer-First Innovation At Mark Miller Subaru, we’re proud to share some exciting news: we were recently featured by Uber in their official customer success stories. You can read the full article here. For a local Utah Subaru dealer to be highlighted on a global platform like Uber is an incredible honor — and a reflection of our commitment to putting customers first. Explore New Subaru Inventory Near Salt Lake Why Being Recognized by Uber Matters Uber’s case studies highlight businesses that innovate and stand out in their industries. For Mark Miller Subaru Midtown to be included alongside global brands shows that our focus on Promise Price Guarantee and customer-first service resonates well beyond Salt Lake City. See Uber’s full write-up: read here. Learn more about our approach: Promise Price | Subaru Blog What This Means for Subaru Drivers in Utah Recognition from Uber reinforces what our customers in Salt Lake City, Millcreek, Sugar House, Holladay, South Salt Lake, West Valley City, and Park City already know: Mark Miller Subaru is a retailer they can trust. Whether you’re shopping for a Subaru Forester near me, exploring a Subaru Ascent near Salt Lake, or booking Subaru service near me, our goal is to make every experience transparent, convenient, and stress-free. A Recognition That Reflects Our Community Being featured by Uber is not just recognition for us—it’s recognition for our community. It highlights the innovation happening in Utah and demonstrates how our commitment to families, commuters, and adventurers across the Salt Lake Valley continues to make an impact. If you’re searching for a Subaru dealer near me in Salt Lake City, Millcreek, Sugar House, Holladay, South Salt Lake, West Valley City, or Park City, visit Mark Miller Subaru Midtown. Experience why Uber recognized us — and why Subaru drivers across Utah continue to choose Mark Miller Subaru. Shop Subaru Near Salt Lake More resources: Apply for financing • Value your trade • Schedule service

A rescuer working to get stray dogs off the Navajo Nation and into homes was nominated for an international Unsung Hero award. Part of that work runs through a chartered plane out of Utah. How the Rescues Work If the crew sees a dog in critical need on the street, they will pick it up, but in deference to Navajo Nation law they usually pull from existing rescues on the reservation. Where Mark Miller Subaru Comes In Sometimes Utah Subaru retailer Mark Miller helps out with a chartered plane, which cuts the trip down to a few hours. A drive that eats an entire day becomes a short flight, and dogs in poor condition get to care faster. A Long Way From the High Desert The lush mountains of Park City are a far cry from their high desert homeland, but the rez dogs adjust quickly, McCurtain said. In fact, they usually think they have died and gone to heaven. Pets Are Part of the Love Promise Helping pets is one of the pillars of the Subaru Love Promise, and it has been a steady part of what Mark Miller Subaru supports in Utah, from reservation rescue flights to local shelter partnerships. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

SALT LAKE CITY, June 14, 2021. More than 50 Wasatch Front businesses, along with the Utah Rivers Council, asked Utah governor and legislature to do more to conserve water. What the Letter Asks For In a letter to the governor, the 51 businesses asked for a 2 percent reduction in water usage per year. "They need to do far more from a conservation standpoint. We need to do something and we hope the governor is more aggressive, and the state overall has done very little from a conservation standpoint." Steve Schmit, owner of Western Rivers Flyfisher "We need water. Not just the trout that we fish for in our streams but also for water quality, I mean it all trickles down to us eventually." Steve Schmit Outdoor Businesses Speaking Up Wasatch Touring also signed the letter. "The levels of the rivers and the reservoirs that we love to play and explore and recreate in have been going down. It is definitely coming to a point where it is going to take kind of a rallying cry for this." Dylan Timmer, co-owner of Wasatch Touring Why Mark Miller Subaru Signed "We have a lot of outdoorsy customers and they are out there. And they are on the lakes and up in these mountains and they are seeing these rivers." Jeff Miller, owner of Mark Miller Subaru What We Already Do The retailer is already doing a lot to conserve water and energy, from solar panels and xeriscaping to a recycled water car wash. "It is heartening to see that others feel the same way that we do." Jeff Miller Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

Mark Miller Subaru has been named the recipient of the Cox Automotive Leader in Sustainability Award, an honor that recognizes one retailer each year for outstanding in-retailer sustainability programs. What the Leader in Sustainability Award Recognizes Cox Automotive presents this award to a retailer with standout programs in waste reduction, energy, or water conservation, judged on innovation, creativity, and engagement with employees and the community. It is a national recognition, and it reflects work that happens every day at both of our Utah locations. A Utah First in the Subaru Eco-Friendly Retailer Program Mark Miller Subaru was the first retailer in Utah to be certified in the Subaru Eco-Friendly Retailer Program. Being environmentally friendly is not a trend here, it is a way of life, and it shapes how the business runs. Solar Power and Recycled Water at Both Retailers Both Mark Miller Subaru retailers are solar powered and run highly efficient water reclamation systems. Between the two rooftops there are more than 1,200 solar panels, which allow roughly 60 percent of our power to come from the sun. The car washes at both locations recycle their water, saving 75 gallons per wash. $3.7 Million Given Back Since 2010 Since 2010, Mark Miller Subaru has donated over $3.7 million to charity to help people, pets, and the planet. The award recognizes that record alongside the day to day conservation work at our stores. Where the Award Funding Is Going The award comes with $10,000 to fund a sustainability project. We are partnering with our Subaru Loves the Earth partner, HawkWatch International, to put those funds toward conservation efforts here in our community. "We only have one planet, and we have to protect it." Jeff Miller, CEO and General Manager Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

Promise Path is drawing attention from people who study digital retail for a living. Matt Desmond, a digital customer experience consultant, wrote that Mark Miller Subaru has deployed an AI based retail experience best described as "skip the salesperson, keep the dealership." What They Noticed His read tracks with how we built it. Promise Path is closer to a Carvana experience than a traditional website form, but with a real store behind it. The AI agent, No Sell Nell, is wired directly into our own systems through a custom knowledge base and 13 live integrations, so it reads real time inventory, quotes actual upfront pricing, and works a real deal. No Haggle Means No Haggle One detail he called out is worth repeating: the agent does not negotiate. That is not a limitation we are working around, it is the model. Promise Price has meant one fair price for every shopper since 2015, so there is nothing to haggle over whether you are online at midnight or standing in the showroom on a Saturday. An Early Look At Where Retail Is Going Desmond framed Promise Path as a step forward for auto retail and expects more experimentation as AI is adopted across the industry. We agree, with one addition. The technology only earns trust if the pricing behind it is already honest. That is the part we spent a decade building before any of this went online. See how it works at markmillersubaru.com, or visit us at Midtown in Salt Lake City or South Towne in Sandy.

Car Dealership Guy has covered the launch of Promise Path, the fully online way to buy a vehicle from Mark Miller Subaru. Reporter Julie Walker described it as a Carvana style purchase option built by a franchised retailer, with the dealership still attached. What Promise Path Does Promise Path takes the entire purchase online in six steps. You browse our live inventory or build the vehicle you want, see upfront pricing and a full deal sheet right away, get a firm trade offer within three business hours, submit your credit application and documents, review your final numbers, and then pick up at Midtown or South Towne. An AI concierge named No Sell Nell is available around the clock to answer questions along the way. A person is always available if you would rather talk to one. Built On Promise Price None of this works without the pricing model underneath it. We moved to Promise Price in 2015: one fair price on every vehicle, no haggling, product specialists instead of commissioned salespeople, and buy rate financing with no markup. Because the price is already the price, it holds up the same online as it does in the showroom. The article notes that our team completed 40 test transactions before opening Promise Path to the public, and that the experience runs on 13 live integrations tied to our real inventory and real numbers. General Manager Chris Hudson told Car Dealership Guy that "the invisible middle is what we are solving towards," and described the long term goal as becoming "the UberEats of the franchised auto dealership." Read the full story at Car Dealership Guy, or start your own purchase at markmillersubaru.com.

ASOTU published a feature on Promise Path with a headline that sums up the idea well: Mark Miller Subaru built its own Carvana, and it just kept the dealership attached. Fast Follower, Not Copycat The piece frames our approach as fast following rather than reinventing. Online retailers proved that people will buy a car from a screen. What they gave up was the store: the service drive, the local team, the place you can walk into when something needs attention. Promise Path keeps all of that and removes the part shoppers actually wanted gone, which is the negotiation. How It Works ASOTU walked through the same six steps our customers see. Pick from inventory or build a custom order. Get transparent pricing that does not move. Receive a guaranteed trade offer. Handle credit and documents online. Review and approve the final numbers. Then pick the vehicle up at Midtown in Salt Lake City or South Towne in Sandy. Our AI assistant, No Sell Nell, guides the process, and a human is one request away. What Comes Next The article notes that 40 transactions were completed before the public launch, which is what convinced us the model works inside a franchised store. It also points to what General Manager Chris Hudson is building toward: consolidating the 13 integrations behind Promise Path into a standard that other retailers could adopt, so this becomes a lane the whole industry can use rather than a one store experiment. Read the full article at ASOTU, or see Promise Path for yourself at markmillersubaru.com.

General Manager Chris Hudson joined Daily Dealer Live, hosted by Sam D'Arc on the Car Dealership Guy Podcast, to talk about where AI agents are headed in car buying and what has to happen next for online purchases to get easier. The Problem With Agents That Cannot Talk Plenty of retailers and shopping sites now have some form of AI. What they do not have is a shared way for those systems to talk to each other. A buyer's assistant and a retailer's assistant can each be capable and still fail to complete anything together, because there is no common language between them. As Hudson put it on the show, "the next step is creating systems that allow them to communicate and work together." The Track Is Already Laid That work is not theoretical for us. The infrastructure behind Promise Path was built to be shared rather than kept private. "We've got the railway built, it's available," Hudson said. "It's basically a standard that anyone could use, any other dealership." Why It Matters For Shoppers For someone buying a Subaru in Salt Lake City or Sandy, the payoff is simple. Standards mean the price you see is the real price, the trade number is a real number, and the steps between choosing a vehicle and taking delivery get shorter. That is the same promise we have made since moving to Promise Price in 2015, now applied to the tools people actually shop with. Watch or listen to the full August 3 episode at Car Dealership Guy, or start online at markmillersubaru.com.

The holidays bring more boxes, more paper, and more waste than any other stretch of the year. At Mark Miller Subaru, recycling is not a seasonal push. It is built into how both of our Utah retailers run every day. Recycling Is Part of How We Operate Mark Miller Subaru was the first retailer in Utah to be certified in the Subaru Eco-Friendly Retailer Program. Both locations are solar powered, with more than 1,200 panels across the two rooftops supplying roughly 60 percent of our electricity. Both car washes recycle their water, saving 75 gallons per wash, and both stores run highly efficient water reclamation systems. Easy Ways to Cut Holiday Waste A few small habits make a real difference between Thanksgiving and New Year: Break down and flatten shipping boxes so they actually fit in the bin Skip glitter and foil wrap, which cannot be recycled, and use paper or reusable bags instead Recycle string lights and electronics at a drop off site rather than tossing them Compost food scraps from holiday cooking Bring your own bags for gift shopping Subaru Loves the Earth Subaru Loves the Earth is one of the pillars of the Subaru Love Promise, and it is the piece of the promise that fits our corner of the world best. Utah air and Utah water are why a lot of our customers live here, and protecting them is part of the job. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

Mark Miller Subaru and the Utah Jazz are long-term business partners, and the two organizations started a joint philanthropic initiative to support learning in our community. West Lake STEM Jr. High was selected as the first beneficiary. A School That Needed the Help While all schools have struggled in recent years, West Lake STEM Jr. High faced greater challenges because of irreparable damage caused by the 2020 earthquake in Utah. The original West Lake Jr. High had to be demolished, and students were bussed to a previously decommissioned elementary school in Taylorsville. Twenty-Five Languages in One Building West Lake STEM is a vibrant and diverse middle school that uses creative, engaging, hands-on teaching to meet the needs of a highly impacted student body. Twenty-five different languages are spoken within its halls, and for 70 percent of students English is not their first language. Many students at West Lake STEM recently moved to America. Entering school for the first time in a new country is a significant challenge for Multi-Language Learner students. Most are learning about a new community and looking for a place to belong. They walk on campus without friends, without knowing their teachers, and without being sure what middle school is all about. For some, it is their first experience in an educational setting, and many find that their teachers do not speak their language. A Combined $30,000 for a New Language Lab To help West Lake STEM support these English Language Learners, Mark Miller Subaru and the Utah Jazz jointly donated a combined $30,000 for a new language lab inside the school. What the Lab Changes Research shows that language acquisition improves through consistent practice. The lab increases practice opportunities and engagement in language learning, and it supports students socially and emotionally by giving them more ways to communicate with each other and with a wider range of classmates. Students build connections while practicing English at the same time. The language lab was officially unveiled during a school-wide celebration on Friday, November 11, 2022. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

WEST VALLEY, Utah. Through the Adopt-A-School program, the Utah Jazz and Mark Miller Subaru donated nearly $30,000 to renovate the computer language lab at West Lake STEM Junior High. A New Language Lab for West Lake STEM Twenty-five different languages are spoken among the Multi-Language Learner students at West Lake STEM. To meet that need, both organizations purchased the Renaissance 2.0 Language Lab System for the school computer language lab. The new lab includes 36 stations for students. Unveiling Day The lab was unveiled on November 11 at 10:45 a.m., following a school assembly, according to a release from the Jazz. Why This Partnership Matters "Mark Miller Subaru is proud of our long-time partnership with the Utah Jazz and are truly honored to be standing alongside them in making this meaningful financial contribution to West Lake Jr. High School." Jeff Miller, owner of Mark Miller Subaru "It is our hope that this investment for advanced classroom technology will help English Language Learners at West Lake Junior High while simultaneously connecting students from various backgrounds and cultures to one another in both a powerful and life-changing manner." Jeff Miller More Projects Ahead In addition to the language lab, three more projects were scheduled at the school during the 2022-23 Jazz season. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.