Blog / News

Car Dealership Guy Covers Promise Path, Our Online Way to Buy

Car Dealership Guy Covers Promise Path, Our Online Way to Buy

Car Dealership Guy has covered the launch of Promise Path, the fully online way to buy a vehicle from Mark Miller Subaru. Reporter Julie Walker described it as a Carvana style purchase option built by a franchised retailer, with the dealership still attached.

What Promise Path Does

Promise Path takes the entire purchase online in six steps. You browse our live inventory or build the vehicle you want, see upfront pricing and a full deal sheet right away, get a firm trade offer within three business hours, submit your credit application and documents, review your final numbers, and then choose free delivery within 50 miles or pick up at Midtown or South Towne.

An AI concierge named No Sell Nell is available around the clock to answer questions along the way. A person is always available if you would rather talk to one.

Built On Promise Price

None of this works without the pricing model underneath it. We moved to Promise Price in 2015: one fair price on every vehicle, no haggling, product specialists instead of commissioned salespeople, and buy rate financing with no markup. Because the price is already the price, it holds up the same online as it does in the showroom.

The article notes that our team completed 40 test transactions before opening Promise Path to the public, and that the experience runs on 13 live integrations tied to our real inventory and real numbers.

General Manager Chris Hudson told Car Dealership Guy that "the invisible middle is what we are solving towards," and described the long term goal as becoming "the UberEats of the franchised auto dealership."

Read the full story at Car Dealership Guy, or start your own purchase at markmillersubaru.com.

Posted in:

Related Posts

Mark Miller and Subaru of America executives holding a framed award

Mark Miller Recognized as a Healthcare Hero for His Work in Utah

Mark Miller primary business is his family run auto retailers, but he was recognized as a Healthcare Hero for work that happens well outside the showroom. A Decade on the Hospital Board Miller has served on the board of the University of Utah Hospitals and Clinics since 2010. More Than $700,000 for the NICU Miller and his wife, Kathie, are passionate about philanthropy. Their foundation raised over $700,000 for the University of Utah NICU, the unit that cares for the state most fragile newborns. Advocacy at the State Level Miller has also advocated for expanding Medicaid in Utah. Where That Shows Up in the Business The same instinct runs through the retailers. Since 2010, Mark Miller Subaru has donated over $3.7 million to charity to help people, pets, and the planet, in partnership with more than 100 Utah organizations. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

Honorees standing in front of the Daniels Fund Ethics Initiative banner

Mark Miller Subaru Named Most Ethical Business at the Utah Ethical Leadership Awards

Nine Utah companies, nonprofits, and government agencies were honored at the third annual Utah Ethical Leadership Awards on September 9, 2016. Mark Miller Subaru was awarded the Most Ethical Business award. Who Gives the Award The awards are presented by the David Eccles School of Business Daniels Fund Ethics Initiative, the Daniels Fund, and the Community Foundation of Utah. Why It Matters in Car Retail Auto retail has a reputation problem it earned honestly. An ethics award handed out by a business school and two foundations is a different kind of recognition than a sales plaque, and it is the one we would rather hang on the wall. The Same Idea, Years Later The thinking behind that award is the same thinking behind how we price and sell today: clear numbers, no games, and a process a customer can follow without a decoder ring. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.

Group holding oversized Share the Love donation checks indoors

Mark Miller Subaru Donates More Than $24,000 to the Fourth Street Clinic

For Subaru Share the Love 2015, Mark Miller Subaru also partnered with the Fourth Street Clinic in downtown Salt Lake City. What the Clinic Does The mission of the Fourth Street Clinic, at 409 W. 400 South in Salt Lake City, is to help homeless Utahns improve their health and quality of life by providing high quality health care and support services. Over $24,000 Donated Mark Miller Subaru donated over $24,000 to the clinic during the campaign, funded by customers who selected Fourth Street Clinic as their Share the Love recipient. Two Hometown Partners in One Year The same Share the Love campaign also raised over $34,000 for a new outdoor playground at The Children's Center, which made 2015 a strong year for the local side of the event. Visit Mark Miller Subaru Mark Miller Subaru serves Salt Lake City from our Midtown retailer at 3535 S. State St. and Sandy from our South Towne retailer at 10920 S. State St. Built For Wherever You're Headed.