Car Dealership Guy has covered the launch of Promise Path, the fully online way to buy a vehicle from Mark Miller Subaru. Reporter Julie Walker described it as a Carvana style purchase option built by a franchised retailer, with the dealership still attached.
What Promise Path Does
Promise Path takes the entire purchase online in six steps. You browse our live inventory or build the vehicle you want, see upfront pricing and a full deal sheet right away, get a firm trade offer within three business hours, submit your credit application and documents, review your final numbers, and then choose free delivery within 50 miles or pick up at Midtown or South Towne.
An AI concierge named No Sell Nell is available around the clock to answer questions along the way. A person is always available if you would rather talk to one.
Built On Promise Price
None of this works without the pricing model underneath it. We moved to Promise Price in 2015: one fair price on every vehicle, no haggling, product specialists instead of commissioned salespeople, and buy rate financing with no markup. Because the price is already the price, it holds up the same online as it does in the showroom.
The article notes that our team completed 40 test transactions before opening Promise Path to the public, and that the experience runs on 13 live integrations tied to our real inventory and real numbers.
General Manager Chris Hudson told Car Dealership Guy that "the invisible middle is what we are solving towards," and described the long term goal as becoming "the UberEats of the franchised auto dealership."
Read the full story at Car Dealership Guy, or start your own purchase at markmillersubaru.com.