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Blog: Mark Miller Subaru Recognized by Uber Mark Miller Subaru Recognized by Uber for Customer-First Innovation At Mark Miller Subaru, we’re proud to share some exciting news: we were recently featured by Uber in their official customer success stories. You can read the full article here. For a local Utah Subaru dealer to be highlighted on a global platform like Uber is an incredible honor — and a reflection of our commitment to putting customers first. Explore New Subaru Inventory Near Salt Lake Why It Matters Why Being Recognized by Uber Matters Uber’s case studies highlight businesses that innovate and stand out in their industries. For Mark Miller Subaru Midtown to be included alongside global brands shows that our focus on Promise Price Guarantee and customer-first service resonates well beyond Salt Lake City. See Uber’s full write-up: read here. Learn more about our approach: Promise Price | Subaru Blog Impact on Utah Drivers What This Means for Subaru Drivers in Utah Recognition from Uber reinforces what our customers in Salt Lake City, Millcreek, Sugar House, Holladay, South Salt Lake, West Valley City, and Park City already know: Mark Miller Subaru is a retailer they can trust. Whether you’re shopping for a Subaru Forester near me, exploring a Subaru Ascent near Salt Lake, or booking Subaru service near me, our goal is to make every experience transparent, convenient, and stress-free. Community Pride A Recognition That Reflects Our Community Being featured by Uber is not just recognition for us—it’s recognition for our community. It highlights the innovation happening in Utah and demonstrates how our commitment to families, commuters, and adventurers across the Salt Lake Valley continues to make an impact. CTA If you’re searching for a Subaru dealer near me in Salt Lake City, Millcreek, Sugar House, Holladay, South Salt Lake, West Valley City, or Park City, visit Mark Miller Subaru Midtown. Experience why Uber recognized us — and why Subaru drivers across Utah continue to choose Mark Miller Subaru. Shop Subaru Near Salt Lake Extra Links More resources: Apply for financing • Value your trade • Schedule service

Header Mark Miller Subaru CEO Jeff Miller Featured on the Car Dealership Guy Podcast Intro At Mark Miller Subaru Midtown, we’re always proud when our leadership has the chance to share insights with the broader automotive community. Recently, our CEO Jeff Miller joined the Car Dealership Guy podcast to discuss the state of the car business, challenges dealerships are facing, and how Mark Miller Subaru continues to set itself apart in Utah and beyond. Image moved below intro Tariffs Facing Market Challenges: Tariffs and Pricing One of the hot topics Jeff addressed was the impact of tariffs on new vehicles. With increasing costs from international supply chains, Subaru retailers across the U.S. — including here in Salt Lake City — have had to adjust pricing. Jeff emphasized that while prices have risen, our focus remains on delivering exceptional value and transparency for every customer. Service and Fixed Ops Record-Breaking Months in Service & Fixed Operations The podcast also spotlighted the strength of Mark Miller Subaru’s service and fixed operations departments. Jeff shared that the Midtown store has recently seen record-breaking months in service, showing the trust our community places in us for maintenance and repairs. From routine oil changes to complex repairs, our Subaru-certified team keeps Salt Lake City drivers on the road with confidence. Promise Pricing Promise Pricing: A Transparent Car Buying Experience Jeff also highlighted one of the cornerstones of Mark Miller Subaru’s success: Promise Pricing. This no negotiation approach ensures that customers receive our best price upfront — no games, no gimmicks. By simplifying the process, we’ve made buying a car at our South Salt Lake location easier and less stressful, and customers know they can trust they’re getting a fair deal every time. Value over Price Selling Value Over Price A key message Jeff shared is the importance of selling value over price. At Mark Miller Subaru Midtown, that means showcasing the long-term benefits of Subaru ownership: award-winning safety, standard Symmetrical All-Wheel Drive, low cost of ownership, and vehicles built to last. Our goal isn’t just to sell cars — it’s to provide lifetime value to our customers and community. Outro / Local SEO Jeff’s appearance on the Car Dealership Guy podcast is another example of how Mark Miller Subaru leads with transparency, innovation, and customer-first values. If you’d like to hear the full conversation, watch the episode on YouTube. Mark Miller Subaru Midtown proudly serves South Salt Lake, Millcreek, Murray, Holladay, Sugar House, West Valley City, and the greater Salt Lake City area. Learn More

Hero Image Content Mark Miller Subaru Expands Support for Educators with VIP Discount and Classroom Donations At Mark Miller Subaru, we are deeply committed to giving back to our community — and one of the most meaningful ways we do this is by investing in education. Through our ongoing participation in the Subaru Loves Learning initiative, we support local schools and help provide access to the resources students and teachers need to succeed. As part of that commitment, we are proud to announce our expanded participation in the Subaru VIP Educator Program, now available to all school employees, including teachers, principals, and support staff. Through October 31, eligible educators can receive $500 off the purchase or lease of a new Subaru — a small way of recognizing their enormous contributions to our community. Program Details: $500 off the best negotiated price on a new Subaru Available to all PreK-12 school employees Eligibility verified through ID.me Operates similarly to the existing VIP Military Program This initiative complements our broader educational efforts. In collaboration with Adopt-A-Classroom.org, we are donating $6,000 to support 12 classrooms at Heartland Elementary and Philo T. Farnsworth Elementary, both Title I schools serving students in need. These funds will help teachers purchase essential supplies and create safe, welcoming learning environments. We understand that teachers often use their own money to ensure students have basic materials. By easing that burden, we allow educators to focus on what they do best — delivering high-quality education and inspiring the next generation. Supporting education is not just part of a campaign for us — it’s a core element of our Love Promise. From classroom donations to vehicle discounts, we’re proud to stand with Utah’s educators and invest in the future of our community. We invite you to join us in supporting local schools and driving positive change — because every student deserves the chance to learn, grow, and succeed. Learn More

Subaru’s History of Inclusive Marketing: “It’s Not a Choice, It’s the Way We’re Built” A Brand Known for Welcoming All Over the years, Subaru has become recognized for authentic advertising that speaks to a wide range of customers and communities. One notable example is the campaign featuring the line: “It’s not a choice, it’s the way we’re built.” The message reflected Subaru’s core values—confidence in who the brand is and respect for the people it serves. Context Behind the Campaign In the 1990s and early 2000s, Subaru noticed strong enthusiasm among diverse groups—outdoor enthusiasts, educators, and many LGBTQ+ drivers. Rather than sidestep this, Subaru embraced authentic representation, crafting ads that celebrated individuality and connection. The “It’s not a choice” line underscored that Subaru’s welcoming culture is part of its DNA, much like standard all-wheel drive and everyday usability. Why It Resonated Authenticity: The message reflected real customer insights and lived experiences. Inclusivity: It signaled that Subaru—and the Subaru community—are for everyone. Values Alignment: Respectful representation built trust and long-term loyalty. What It Means for Utah Drivers Today At Mark Miller Subaru Midtown, we carry forward those values in how we serve our neighbors in South Salt Lake, West Valley, Taylorsville, Millcreek, Park City, Cottonwood Heights, and beyond. Whether you’re navigating winter roads, planning a road trip to Moab, or heading up Little Cottonwood Canyon, our aim is simple: make sure every guest feels welcome, respected, and supported. Our Commitment We believe great vehicles are built for real life—and great dealerships are built for real people. That means transparent pricing, attentive service, and a welcoming showroom for every customer who walks through our doors.

Blog Post: Supporting Utah Students This Back-to-School Season Supporting Utah Students This Back-to-School Season Mark Miller Subaru Midtown South Salt Lake | Community Support, Education As the new school year approaches, KUTV’s Back 2 School Supplies + Snacks Drive is helping students across Utah start strong—collecting essential supplies and healthy snacks for students in need, especially across Granite, Jordan, and Canyons School Districts. Our Partnership & Community Impact Mark Miller Subaru is a proud partner and donation drop-off location for this initiative. We support students and families in the Salt Lake Valley and beyond. Since 2018, we've supported over 2,300 students through Subaru Loves Learning and AdoptAClassroom.org. Why This Matters Teachers spend an average of $700 out of pocket each year on classroom supplies. Community donations help reduce that burden and ensure every student starts the year ready to learn. Supplies and snacks go directly to high-need schools across the Wasatch Front. How You Can Help Drop off school supplies or snacks at Mark Miller Subaru Midtown during business hours. Donate online to help fund classroom needs and snack packs. Join a donation night, like the Smith’s event in West Jordan on August 8. Shop the Amazon Wish List and ship items directly to the donation hubs. What’s Needed: Supplies: Pencils, crayons, notebooks, folders, glue sticks, highlighters Snacks: Granola bars, fruit snacks, applesauce pouches, juice boxes Committed to the Future At Mark Miller Subaru, our Subaru Love Promise includes a deep commitment to education. We believe when Utah students thrive, our entire community benefits. This is more than a donation drive—it’s an investment in the next generation. Shop with Purpose Whether you're in for service, shopping for a new Subaru, or dropping off a donation—thank you for supporting your community. Let’s make this school year brighter together. Read the full article at KUTV Fresh Living

HERO Text What is Mark Miller Subaru's Promise Price? An Upfront and Honest Car Buying Experience. Mark Miller Subaru · South Salt Lake & Sandy, UT Image INTRO Promise Pricing is our commitment to making car buying simple, honest, and stress-free. The price you see is the price you pay, online and in the showroom. CORE PRINCIPLES Transparent Pricing Every vehicle is priced based on real market data. No negotiating. No guessing. No back-and-forth. A Better Way to Buy a Car We’ve removed the stressful parts of car buying and kept what matters: transparency, trust, and respect for your time. Pressure-Free Experience Our product specialists are non-commissioned. Their job is to help you find your perfect vehicle. GUARANTEES Our Promise to You ✔ 48-Hour Money-Back Guarantee Love it or bring it back within two business days. ✔ Trade-In Guarantee We’ll buy your car even if you don’t buy one from us. ✔ Fair Pricing You Don’t Have to Fight For Built on transparency and respect for your time. HOW TO START How to Get Started Shop online or visit us in person! Browse Inventory Schedule a Test Drive