Blog: Mark Miller Subaru Recognized by Uber Mark Miller Subaru Recognized by Uber for Customer-First Innovation At Mark Miller Subaru, we’re proud to share some exciting news: we were recently featured by Uber in their official customer success stories. You can read the full article here. For a local Utah Subaru dealer to be highlighted on a global platform like Uber is an incredible honor — and a reflection of our commitment to putting customers first. Explore New Subaru Inventory Near Salt Lake Why It Matters Why Being Recognized by Uber Matters Uber’s case studies highlight businesses that innovate and stand out in their industries. For Mark Miller Subaru Midtown to be included alongside global brands shows that our focus on Promise Price Guarantee and customer-first service resonates well beyond Salt Lake City. See Uber’s full write-up: read here. Learn more about our approach: Promise Price | Subaru Blog Impact on Utah Drivers What This Means for Subaru Drivers in Utah Recognition from Uber reinforces what our customers in Salt Lake City, Millcreek, Sugar House, Holladay, South Salt Lake, West Valley City, and Park City already know: Mark Miller Subaru is a retailer they can trust. Whether you’re shopping for a Subaru Forester near me, exploring a Subaru Ascent near Salt Lake, or booking Subaru service near me, our goal is to make every experience transparent, convenient, and stress-free. Community Pride A Recognition That Reflects Our Community Being featured by Uber is not just recognition for us—it’s recognition for our community. It highlights the innovation happening in Utah and demonstrates how our commitment to families, commuters, and adventurers across the Salt Lake Valley continues to make an impact. CTA If you’re searching for a Subaru dealer near me in Salt Lake City, Millcreek, Sugar House, Holladay, South Salt Lake, West Valley City, or Park City, visit Mark Miller Subaru Midtown. Experience why Uber recognized us — and why Subaru drivers across Utah continue to choose Mark Miller Subaru. Shop Subaru Near Salt Lake Extra Links More resources: Apply for financing • Value your trade • Schedule service

Hero Image Content Mark Miller Subaru Expands Support for Educators with VIP Discount and Classroom Donations At Mark Miller Subaru, we are deeply committed to giving back to our community — and one of the most meaningful ways we do this is by investing in education. Through our ongoing participation in the Subaru Loves Learning initiative, we support local schools and help provide access to the resources students and teachers need to succeed. As part of that commitment, we are proud to announce our expanded participation in the Subaru VIP Educator Program, now available to all school employees, including teachers, principals, and support staff. Through October 31, eligible educators can receive $500 off the purchase or lease of a new Subaru — a small way of recognizing their enormous contributions to our community. Program Details: $500 off the best negotiated price on a new Subaru Available to all PreK-12 school employees Eligibility verified through ID.me Operates similarly to the existing VIP Military Program This initiative complements our broader educational efforts. In collaboration with Adopt-A-Classroom.org, we are donating $6,000 to support 12 classrooms at Heartland Elementary and Philo T. Farnsworth Elementary, both Title I schools serving students in need. These funds will help teachers purchase essential supplies and create safe, welcoming learning environments. We understand that teachers often use their own money to ensure students have basic materials. By easing that burden, we allow educators to focus on what they do best — delivering high-quality education and inspiring the next generation. Supporting education is not just part of a campaign for us — it’s a core element of our Love Promise. From classroom donations to vehicle discounts, we’re proud to stand with Utah’s educators and invest in the future of our community. We invite you to join us in supporting local schools and driving positive change — because every student deserves the chance to learn, grow, and succeed. Learn More

Subaru’s History of Inclusive Marketing: “It’s Not a Choice, It’s the Way We’re Built” A Brand Known for Welcoming All Over the years, Subaru has become recognized for authentic advertising that speaks to a wide range of customers and communities. One notable example is the campaign featuring the line: “It’s not a choice, it’s the way we’re built.” The message reflected Subaru’s core values—confidence in who the brand is and respect for the people it serves. Context Behind the Campaign In the 1990s and early 2000s, Subaru noticed strong enthusiasm among diverse groups—outdoor enthusiasts, educators, and many LGBTQ+ drivers. Rather than sidestep this, Subaru embraced authentic representation, crafting ads that celebrated individuality and connection. The “It’s not a choice” line underscored that Subaru’s welcoming culture is part of its DNA, much like standard all-wheel drive and everyday usability. Why It Resonated Authenticity: The message reflected real customer insights and lived experiences. Inclusivity: It signaled that Subaru—and the Subaru community—are for everyone. Values Alignment: Respectful representation built trust and long-term loyalty. What It Means for Utah Drivers Today At Mark Miller Subaru Midtown, we carry forward those values in how we serve our neighbors in South Salt Lake, West Valley, Taylorsville, Millcreek, Park City, Cottonwood Heights, and beyond. Whether you’re navigating winter roads, planning a road trip to Moab, or heading up Little Cottonwood Canyon, our aim is simple: make sure every guest feels welcome, respected, and supported. Our Commitment We believe great vehicles are built for real life—and great dealerships are built for real people. That means transparent pricing, attentive service, and a welcoming showroom for every customer who walks through our doors.