What Is Promise Pricing? No Gimmicks. No Surprises. Just the Real Deal.

At Mark Miller Subaru, we believe car buying should be simple, honest, and pressure-free. That’s why we created Promise Pricing—our commitment to transparent, up-front pricing with no hidden fees, games, or stressful negotiations.

Whether you’re shopping at our Midtown store in South Salt Lake or visiting South Towne in Sandy, every price you see is the real price—fair, competitive, and backed by our dedication to doing business the right way.

So, What Is Promise Pricing?

Promise Pricing means the price you see is the price you pay. It’s that simple.

We pre-discount all our vehicles—new and used—based on real market value, so you don’t have to haggle or wonder if you're getting a good deal. Instead of long, drawn-out negotiations, we give you a fair and honest price from the start.

Our goal is to make buying a Subaru as comfortable as driving one.

What Makes Mark Miller Subaru’s Promise Price Different?

While other dealerships may advertise low prices only to add hidden fees later or push unnecessary add-ons, we do things differently.

Transparent Pricing

No last-minute surprises, no fine print tricks—just real numbers, clearly displayed online and in-store.

Non-Commissioned Salespeople

Our team is here to help, not pressure. Since they don’t work on commission, their only goal is to help you find the right car—not upsell you on the wrong one.

48-Hour Money-Back Guarantee

If you change your mind within two business days, no problem. Bring the car back. No hassle. No stress. That’s our way of showing we truly want you to love what you drive.

Trade-In Guarantee

We’ll buy your vehicle—even if you don’t buy one from us. Whether you’re trading up or simply need to sell, you’ll get a competitive, no-obligation offer.

No Dealer Markups

We never charge over MSRP. Especially during times of high demand, that’s a promise many dealers can’t make—but we stand by it.

Why We Believe in Promise Pricing

We know car buying has a reputation—and not always a great one. Our Promise Price approach is designed to eliminate everything people hate about the process and keep everything they love: clear communication, trustworthy service, and a team that puts your needs first.

It’s all part of our larger commitment to being More Than a Car Dealer. From transparent pricing to community partnerships and our Subaru Love Promise values, we’re here to do good in the way we sell cars—and in how we show up for our neighbors across Utah.

How to Get Started

• Browse our vehicles online – Every car has our real Promise Price displayed up front
• Chat with a non-commissioned product specialist – No pressure, just help
• Visit us in South Salt Lake or Sandy – Experience Promise Pricing in person
• Have a question? We’re here to walk you through every step

The Bottom Line

Promise Pricing = No games. No guesswork. Just real value.

Whether you’re buying your first Subaru or your fifth, we want you to feel good about the price, the process, and the people. That’s what it means to shop with Mark Miller Subaru.

Browse Inventory or Schedule Your Test Drive today to experience the difference.