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Car Dealership Guy has covered the launch of Promise Path, the fully online way to buy a vehicle from Mark Miller Subaru. Reporter Julie Walker described it as a Carvana style purchase option built by a franchised retailer, with the dealership still attached. What Promise Path Does Promise Path takes the entire purchase online in six steps. You browse our live inventory or build the vehicle you want, see upfront pricing and a full deal sheet right away, get a firm trade offer within three business hours, submit your credit application and documents, review your final numbers, and then choose free delivery within 50 miles or pick up at Midtown or South Towne. An AI concierge named No Sell Nell is available around the clock to answer questions along the way. A person is always available if you would rather talk to one. Built On Promise Price None of this works without the pricing model underneath it. We moved to Promise Price in 2015: one fair price on every vehicle, no haggling, product specialists instead of commissioned salespeople, and buy rate financing with no markup. Because the price is already the price, it holds up the same online as it does in the showroom. The article notes that our team completed 40 test transactions before opening Promise Path to the public, and that the experience runs on 13 live integrations tied to our real inventory and real numbers. General Manager Chris Hudson told Car Dealership Guy that "the invisible middle is what we are solving towards," and described the long term goal as becoming "the UberEats of the franchised auto dealership." Read the full story at Car Dealership Guy, or start your own purchase at markmillersubaru.com.

General Manager Chris Hudson joined Daily Dealer Live, hosted by Sam D'Arc on the Car Dealership Guy Podcast, to talk about where AI agents are headed in car buying and what has to happen next for online purchases to get easier. The Problem With Agents That Cannot Talk Plenty of retailers and shopping sites now have some form of AI. What they do not have is a shared way for those systems to talk to each other. A buyer's assistant and a retailer's assistant can each be capable and still fail to complete anything together, because there is no common language between them. As Hudson put it on the show, "the next step is creating systems that allow them to communicate and work together." The Track Is Already Laid That work is not theoretical for us. The infrastructure behind Promise Path was built to be shared rather than kept private. "We've got the railway built, it's available," Hudson said. "It's basically a standard that anyone could use, any other dealership." Why It Matters For Shoppers For someone buying a Subaru in Salt Lake City or Sandy, the payoff is simple. Standards mean the price you see is the real price, the trade number is a real number, and the steps between choosing a vehicle and taking delivery get shorter. That is the same promise we have made since moving to Promise Price in 2015, now applied to the tools people actually shop with. Watch or listen to the full August 3 episode at Car Dealership Guy, or start online at markmillersubaru.com.

ASOTU published a feature on Promise Path with a headline that sums up the idea well: Mark Miller Subaru built its own Carvana, and it just kept the dealership attached. Fast Follower, Not Copycat The piece frames our approach as fast following rather than reinventing. Online retailers proved that people will buy a car from a screen. What they gave up was the store: the service drive, the local team, the place you can walk into when something needs attention. Promise Path keeps all of that and removes the part shoppers actually wanted gone, which is the negotiation. How It Works ASOTU walked through the same six steps our customers see. Pick from inventory or build a custom order. Get transparent pricing that does not move. Receive a guaranteed trade offer. Handle credit and documents online. Review and approve the final numbers. Then take free delivery within 50 miles or pick the vehicle up at Midtown in Salt Lake City or South Towne in Sandy. Our AI assistant, No Sell Nell, guides the process, and a human is one request away. What Comes Next The article notes that 40 transactions were completed before the public launch, which is what convinced us the model works inside a franchised store. It also points to what General Manager Chris Hudson is building toward: consolidating the 13 integrations behind Promise Path into a standard that other retailers could adopt, so this becomes a lane the whole industry can use rather than a one store experiment. Read the full article at ASOTU, or see Promise Path for yourself at markmillersubaru.com.

Subaru Trailseeker: An EV Built for the Trailhead in Salt Lake City For decades, Subaru built its reputation on getting you to places most cars would not dare attempt. Snowy canyons above Park City, muddy two-tracks out past Magna, the switchbacks leading into the Wasatch backcountry. Subaru owners have been pointing their vehicles at all of it. The 2026 Subaru Trailseeker is the first all-electric Subaru that refuses to leave that identity behind. The Trailseeker arrives with 8.5 inches of ground clearance, a 3,500-pound towing capacity, and standard Symmetrical All-Wheel Drive. Those are not compromise numbers. Those are numbers that belong on a vehicle parked at a trailhead. Add the standard raised roof rails, a compatible dog crate, and purpose-built gear, and you have an EV that is genuinely ready for the kind of weekend Utah demands. At Mark Miller Subaru Midtown in Salt Lake City, we work with guests from Millcreek to Murray, West Valley City to Holladay, and everywhere in between. We have seen what Utah drivers actually need from a vehicle. This guide walks through exactly how the Trailseeker's cargo ecosystem, roof rails, crate compatibility, and gear capacity make it the most capable electric Subaru ever built. Whether you are loading up two dogs and a roof box for a weekend at Goblin Valley or commuting through West Jordan with a kayak on top, the Trailseeker was designed with your specific life in mind. Why the Trailseeker Is the EV Subaru Faithful Have Been Waiting For Subaru's EV lineup began with the Solterra, a capable compact crossover. The Trailseeker pushes further in the direction Subaru owners care about. It is larger, far more powerful, and tuned harder toward the brand's adventure formula, with genuine outdoor hardware rather than pavement-first compromises. It sits above the Solterra in the lineup, closer in size and purpose to the Outback that so many Utah drivers already trust. What matters most for Utah buyers is what sits underneath and around that powertrain. The 8.5-inch ground clearance puts the Trailseeker in real off-road crossover territory. The 3,500-pound tow rating makes a small boat, a loaded cargo trailer, or a teardrop camper all realistic. And the standard dual-function X-MODE with Hill Descent Control means snow-covered forest service roads in January are not a reason to leave the Trailseeker parked. Ground Clearance and All-Wheel Drive in the Utah Context Salt Lake City sits at the foot of one of the most varied driving environments in the American West. You can leave Holladay in the morning and be on an unpaved mountain road within 45 minutes. The Trailseeker's ground clearance and standard AWD are not marketing language here. They are genuinely functional specifications for the geography our guests navigate every week. That 8.5 inches of clearance is notably higher than many crossover competitors, and it positions the Trailseeker above typical EV rivals that were designed primarily for pavement. For guests who split time between city driving and seasonal backcountry access, this matters. The Trailseeker Cargo Ecosystem: Roof Rails, Dog Crates, and Gear Capacity A capable chassis is only part of the equation. What you can carry, and how easily you can carry it, determines whether the Trailseeker works for your actual life. Subaru designed the Trailseeker's cargo system to be genuinely expandable. Roof Rails and Crossbar Compatibility The Trailseeker comes standard with raised roof rails rated to carry 700 pounds of static load, enough for a rooftop tent and a winter's worth of gear. They integrate with Subaru's crossbar system, which opens the door to roof-mounted cargo boxes, ski and snowboard racks, kayak saddles, and bike mounts, all relevant for the range of seasons Utah hands you between October and April. Thule crossbars and Subaru's own crossbar accessories fit the Trailseeker's raised rails, so many guests can carry gear over from a previous Subaru. If you run a Yakima or other aftermarket setup, check the brand's fit guide for your exact rack first. Dog Crate and Pet Travel Configuration Subaru owners travel with dogs at a rate that outpaces nearly every other vehicle brand, and the Trailseeker's cargo area was designed with that in mind. Subaru notes the rear cargo space fits a full-size dog crate, and the flat load floor makes it easy to slide one in and strap it down. Subaru's accessory catalog includes pet-travel and cargo-protection gear, and an available all-weather cargo tray keeps cleanup simple after a muddy trail day. The liftgate height and wide opening also make loading a crate at 6 a.m. far less of a contortion act than it is in a tighter EV. Interior Cargo Volume and Gear Haul With the rear seats up, the Trailseeker offers 32.2 cubic feet of cargo room, which Subaru describes as enough for four large suitcases and comparable to the 2026 Subaru Outback. Subaru also notes it carries more rear cargo than the Honda Prologue, Chevrolet Blazer EV, or Ford Mustang Mach-E. Fold the rear seats and the flat load floor handles full-length gear like skis, packed camping equipment, and gear bags without the awkward angles that compromise some EV cargo areas. With no transmission tunnel underfoot, packing for a multi-day trip is more efficient too. 2026 Trailseeker: Key Specs at a Glance 2026 Subaru Trailseeker Specification 2026 Subaru Trailseeker Ground Clearance 8.5 inches Horsepower 375 hp (standard dual-motor) 0 to 60 mph About 4.4 seconds (quickest production Subaru ever) Estimated Range More than 280 miles Towing Capacity Up to 3,500 lbs Cargo (rear seats up) 32.2 cu ft, comparable to the Outback Drivetrain Standard Symmetrical All-Wheel Drive Off-Road System Standard dual-function X-MODE with Hill Descent Control Roof Rails Standard raised rails, 700-lb static load Charging Native NACS port; 10 to 80 percent in about 28 minutes Starting MSRP From $39,995 Why Mark Miller Subaru Midtown Mark Miller Subaru Midtown has been serving Salt Lake City and the surrounding communities, including Murray, Millcreek, Holladay, West Jordan, and Park City, with a straightforward approach to the car buying experience. Our Promise Price philosophy means that every guest who walks in pays the same fair, transparent price. No negotiation theater. No wondering if the person in the next office got a better number. We believe the most trustworthy dealership in Utah is not the one that shouts the loudest about its pricing. It is the one that makes the pricing clear before you ever sit down. When you are spending this kind of money on a vehicle, you deserve to know exactly what you are paying and why. That is what Promise Price delivers. Our team understands the Trailseeker not just as a product, but as a tool for the life our guests actually live. We know what it means to load a roof box for a Moab trip, to tow a camping trailer up a canyon, or to commute through a February snowstorm on I-215. That context shapes every conversation we have on the floor. When you are ready to explore the 2026 Trailseeker, Mark Miller Subaru Midtown is where that conversation happens with clarity, honesty, and no pressure. Frequently Asked Questions Is the Subaru Trailseeker good for off-road and trailhead driving? Yes. The 2026 Trailseeker has 8.5 inches of ground clearance, which is class-leading for a midsize EV. It also comes with standard all-wheel drive and dual-function X-MODE with snow, dirt, deep snow, and mud modes, so it handles the dirt and gravel roads that lead to Wasatch trailheads. How much range does the Subaru Trailseeker have? The 2026 Trailseeker offers an estimated range of more than 280 miles with standard Symmetrical All-Wheel Drive. Can the Subaru Trailseeker use Tesla Superchargers? Yes. It has a native NACS port, so it charges directly at Tesla Superchargers and other NACS stations, with access to more than 25,000 locations. A 10 to 80 percent charge takes about 28 minutes. How much can the Subaru Trailseeker tow? Up to 3,500 pounds, which covers a small camper, a utility trailer, or a pair of personal watercraft. How fast is the Subaru Trailseeker? Its standard dual-motor powertrain makes 375 horsepower and goes from 0 to 60 mph in about 4.4 seconds, making it the quickest production Subaru to date. See the Trailseeker at Mark Miller Subaru Midtown The 2026 Subaru Trailseeker is a considered answer to a question Subaru drivers have been asking for years: can an electric Subaru actually live up to the brand's go-anywhere reputation? With 8.5 inches of clearance, 3,500-pound towing, standard roof rails, and a cargo area designed for dogs and gear in equal measure, the answer is yes. If you are in Salt Lake City, Murray, Holladay, West Jordan, or anywhere else across the Wasatch Front and you want to see the Trailseeker in person, come visit us at Mark Miller Subaru Midtown. Our Promise Price means you will know exactly what you are paying from the moment we start talking. No negotiation, no games, just a straightforward conversation about the right vehicle for your life. View EV Inventory

Mark Miller Subaru Completes the First Known AI Agent-to-AI Agent Car Sale Mark Miller Subaru is not waiting to see where automotive retail is heading. We are already there. In what is believed to be a first in the industry, our team completed an AI agent-to-AI agent car transaction, a deal negotiated, structured, and confirmed entirely between two artificial intelligence systems, with no human-to-human interaction required. No other dealership has publicly completed or claimed a transaction like this. We have been discussing it openly for six months. No one has come forward to dispute it. This is not a concept or a pilot program. It happened here, at our Salt Lake City location, and it is shaping how we think about every customer interaction going forward. What We Built and Why It Matters Two Agents, One Completed Deal The transaction began when our General Manager, Chris Hudson, used a buyer-side AI agent from CarEdge, the only third-party company currently offering this technology to car shoppers, to negotiate with our own sales team. His team had no idea. They worked the lead earnestly for four hours, treating it exactly as they would any real customer inquiry. After observing how that interaction played out, Hudson built a dealership-side agent to match. When both were running simultaneously, they completed a transaction. CarEdge confirmed they had never seen it done before. The result is a new lane of automotive retail, one where buyers who prefer efficiency over negotiation can send an agent, receive a fair confirmed price, and arrive ready to sign. The DMC-12 Protocol: Our Open-Source Contribution to the Industry Rather than keep the framework proprietary, we published it. The DMC-12 protocol, named after the DeLorean from Back to the Future, because getting ahead of where things are going felt like the right spirit, is available free at dmc-12.ai for any dealer or developer to implement. The protocol solves a real operational problem: when AI agents contact a dealership, they would otherwise pollute CRM data with non-human interactions, distorting the metrics sales teams depend on. DMC-12 routes agent inquiries into a dedicated relationship management tool, keeping the two lanes clean and separate. It is also built to work with the Universal Commerce Protocol, the shared transactional standard being developed by Walmart, Home Depot, Visa, and American Express. That alignment means an AI agent shopping for a Subaru can theoretically move through pricing, financing, insurance, and scheduling without friction at any step. The Bigger Picture: Where Automotive Retail Is Going Small Numbers With a Familiar Pattern AI agent-to-AI agent transactions currently represent roughly half a percent of total automotive volume. That number is easy to dismiss until you remember that internet car sales started at approximately the same share in the late 1990s. What happened in the decade that followed reshaped the entire industry. CarEdge alone has already facilitated more than 100,000 AI agent-to-human negotiations. The buyer-side infrastructure is further developed than most dealers recognize. Adoption will not build slowly and then plateau. It will build slowly and then accelerate. Two Lanes, Both Fully Supported Expanding into agentic retail does not mean replacing the experience that matters to most Utah drivers. Many of our guests in Salt Lake City, West Valley City, Park City, Murray, Millcreek, Holladay, Magna, and West Jordan want to sit with a person, ask questions, and test drive a 2025 Subaru Outback through the canyon roads before they decide. That path is not going anywhere. What we are building is a parallel lane. Buyers who would rather skip negotiation entirely, who want a confirmed fair price and an efficient path to signing, now have that option at Mark Miller Subaru Midtown. After any AI-completed transaction, a human team member remains available for financing conversations or anything that benefits from real dialogue. The goal is removing friction without removing people. Why Promise Price Makes This Possible The reason this experiment worked cleanly at our dealership, and not at a traditional negotiation-based store, is our Promise Price philosophy. Every guest at Mark Miller Subaru Midtown pays the same fair, transparent price. There is no back-and-forth with a manager, no outcome that depends on how assertively a buyer pushes, and no version of events where one customer walks out having paid less than another. An AI agent operating on parameters cannot be worn down, and it does not respond to charm. What it can do is evaluate whether a price is fair and consistent. Promise Price was built for exactly that kind of scrutiny long before AI agents existed. The two fit together naturally. Whether a buyer sends an agent or walks through our door, the number they receive is the same. That consistency is the foundation everything else is built on. Frequently Asked Questions What is an AI agent-to-AI agent car deal? It is a completed automotive transaction where an AI agent representing a buyer communicates directly with an AI agent representing the dealership, structuring and confirming a deal without direct human-to-human negotiation. Mark Miller Subaru Midtown completed what is believed to be the first publicly known transaction of this kind. Both agents operate on defined parameters and a shared protocol that allows them to exchange information, confirm pricing, and finalize terms. What is the DMC-12 protocol? The DMC-12 protocol is an open-source framework built by our General Manager, Chris Hudson, and published free at dmc-12.ai. It routes AI agent inquiries into a dedicated management tool separate from a dealership's standard CRM, keeping human and agent interactions cleanly separated. It is designed to work with the Universal Commerce Protocol used by major retailers including Walmart, Home Depot, Visa, and American Express. Will AI agents replace the human experience at Mark Miller Subaru Midtown? No. We are building two parallel paths, not replacing one with the other. Many buyers across Salt Lake City and Utah will continue to prefer working directly with a person, and that experience remains fully available. The AI agentic lane serves buyers who prefer to skip negotiation and arrive at a confirmed outcome efficiently. Human team members remain involved for financing and any conversation that benefits from real dialogue. How does Promise Price connect to AI agent transactions? Promise Price means every customer receives the same fair, transparent price, no negotiation required and no outcome that depends on who asks or how they ask. This model is inherently compatible with AI agent shopping because an agent needs consistency and clarity, not persuasion. Whether a buyer sends an agent or walks in, the price at Mark Miller Subaru Midtown is the same. How widely used is AI agent car shopping in 2025? Hudson estimates AI agent-to-AI agent transactions currently represent approximately half a percent of automotive volume. However, CarEdge has already facilitated over 100,000 AI agent-to-human negotiations, indicating that buyer-side adoption is further along than most of the industry acknowledges. The parallel to early internet car sales suggests the curve ahead is steeper than the current numbers imply. Can I buy a Subaru using an AI agent at Mark Miller Subaru Midtown today? Yes. Mark Miller Subaru Midtown is actively building and refining its agentic retail capability. If you are interested in exploring what that looks like for your next vehicle purchase, reach out to our team directly and we can walk you through how it works. A New Standard for Automotive Retail in Utah What happened at Mark Miller Subaru Midtown was not a publicity stunt or a theoretical exercise. It was a real transaction, built on real infrastructure, completed at a dealership that has spent years creating the conditions that make transparent, efficient car buying possible. We are not suggesting every future car deal will be agent-to-agent. We are saying that buyers across Salt Lake City, West Valley City, Park City, West Jordan, Magna, Murray, Millcreek, and Holladay now have more options than they did before, and that whichever path they choose, the experience at Mark Miller Subaru Midtown will be consistent, fair, and built around them. If you are ready to explore our 2025 Subaru inventory or want to learn more about how we are approaching the next generation of car buying, we would be glad to show you what is possible.

What's It Like Buying a Car at Mark Miller Subaru Midtown? Most people walk into a dealership expecting it to feel tense. Like there's a game being played and they don't know the rules. That's not how it works at Mark Miller Subaru. Every vehicle on the lot has a Promise Price. It's clearly posted, it's the same for everyone, and it doesn't change based on how long you stay or how hard you negotiate. No back-and-forth. No disappearing to "check with a manager." Just straightforward pricing from the start. Our sales team also isn't paid on traditional commission. That means the conversation shifts. Instead of trying to move you into something bigger or faster, they're focused on helping you find what actually fits your life. Whether that's a Subaru Forester for canyon commutes and weekend trailheads, or a Subaru Crosstrek for something a little more compact and city-friendly, you can take your time, compare models, and figure it out without any pressure. Tell us how you drive, ski trips, carpools, road trips, daily commute, and we'll help you match that to the right Subaru. How It Works It's designed to be simple: ✓ Browse inventory online: The price you see is the price you pay. ✓ Reach out or stop by when you're ready. ✓ Test drive whatever you'd like, at your pace. ✓ Review everything clearly: Price, financing, trade-in. ✓ No haggling. Just make a decision when it feels right. If you have a trade-in, we'll give you a real appraisal and walk you through it so you understand exactly how we got there. Financing is handled in-house with access to multiple lenders, so you can see your options clearly. FAQ What's the Promise Price? It's our commitment to transparent pricing. Everyone pays the same clearly posted price. No negotiation needed. Are salespeople on commission? Not in the traditional sense. There's no incentive to push you into something that doesn't fit. How long does the process take? Usually quicker than people expect. When pricing is upfront, everything moves more efficiently. Do you work with buyers outside Salt Lake City? Absolutely. People come from all over, including Park City, West Jordan, Murray, Holladay, Magna, Millcreek, West Valley and beyond. Can I trade in my current vehicle? Yes. We'll appraise it on-site and explain everything before you make a decision. What 2025 Subaru models are available? We carry the full lineup. Inventory changes often, so the best place to check is online. Come See for Yourself There's no pressure to buy when you walk in. Come drive a few options, ask questions, and get a feel for it. View Inventory

Subaru Solterra Hands-Free Power Liftgate: A Smarter Way to Load Up in Salt Lake City You're back from the grocery store. Both arms are full. You're standing at the rear of your Subaru Solterra trying to figure out how to open the liftgate without setting everything down on the parking lot pavement. This is exactly what the Subaru Solterra hands-free power liftgate was built to solve. With a simple wave of your foot beneath the rear bumper, the liftgate opens automatically — no buttons, no juggling, no dropped bags. It's a small feature with an outsized impact on daily life. Here's how it works, who benefits most, and what else makes the Solterra a natural fit for drivers in Salt Lake City and the surrounding communities. How the Subaru Solterra Hands-Free Power Liftgate Works The system is sensor-based. As long as your key fob is on your person — in a pocket, bag, or jacket — the Solterra can detect your proximity. When you wave your foot in a slow, smooth motion beneath the center of the rear bumper, the sensor reads the movement and the liftgate opens on its own. To close it, repeat the same foot motion, or use the button on the liftgate itself or the toggle inside the vehicle. A Few Things Worth Knowing Slow and deliberate works best. A smooth sweeping motion is more reliable than a quick kick. Think wave, not tap. Your fob needs to be with you. The system won't activate if the key is left inside the house or the car. Liftgate height is adjustable. In parking garages or low-ceiling spaces, you can limit how far the gate opens through the vehicle settings. It closes hands-free too. The same foot motion works when you're ready to shut it — useful when your hands are still full after loading. Who Gets the Most Out of This Feature The hands-free liftgate sounds like a convenience feature, but it earns its place across a wide range of real-world scenarios. Families Parents in Holladay, West Valley City, and Millcreek know the feeling of managing a stroller, a diaper bag, a car seat, and a toddler all at once. The hands-free liftgate removes one more obstacle from what is already a logistically complex moment. It also simplifies post-practice pickups, park trips, and the end of a long grocery run. Outdoor Enthusiasts Utah's outdoor access is part of what makes living here worth it. Whether you're packing ski gear for a day at Brighton, loading a cooler for a camping trip near Park City, or returning from a trail in Big Cottonwood Canyon with muddy boots and tired arms, the hands-free liftgate makes the load-in and load-out process smoother. Heavy gear fills both hands fast — it helps to have the cargo area waiting open when you arrive. Commuters and Errand-Runners For drivers in West Jordan, Murray, and Magna who make frequent stops throughout the day, small efficiencies accumulate. The hands-free liftgate is the kind of feature that quietly becomes indispensable after a few weeks of regular use. The Solterra Beyond the Liftgate The hands-free liftgate is one part of a broader set of features that make the Solterra well-suited to how people actually use their vehicles in Utah. Feature Why It Matters in Utah Hands-Free Power Liftgate Load gear and groceries without setting anything down Symmetrical All-Wheel Drive Reliable traction on snowy canyon roads and winter commutes EyeSight Driver Assist Pre-collision braking, adaptive cruise, and lane centering X-MODE with Hill Descent Control Added control on gravel, dirt, and steep terrain 8.3 Inches of Ground Clearance Handles packed snow, uneven lots, and unpaved access roads All-Electric Dual-Motor Powertrain Instant, smooth acceleration — no gas stops on the way to the trailhead Together, these features reflect Subaru's approach: build a vehicle that fits into your life, not the other way around. Frequently Asked Questions Does the hands-free liftgate work in cold weather? Yes. The sensor is designed for normal cold-weather conditions. In heavy snowfall, you may need to clear the area under the bumper. For most Utah winters — cold starts, snowy lots, icy mornings — the system performs reliably. Can I adjust how far the liftgate opens? Yes. The opening height can be set through the vehicle's settings menu, which is helpful in garages or parking structures with lower ceilings. Is this feature available on all Solterra trims? Availability can vary by trim and model year. Our team at Mark Miller Subaru Midtown can walk you through exactly which configurations include the hands-free liftgate when you're ready to explore your options. Where can I test drive the Solterra near Salt Lake City? Mark Miller Subaru Midtown serves drivers throughout Salt Lake City, Magna, West Valley City, Millcreek, Murray, Holladay, and Park City. You're welcome to stop by or schedule a test drive at your convenience. Experience the Solterra at Mark Miller Subaru Midtown The hands-free liftgate is the kind of feature you appreciate more over time. It's not the reason most people start looking at the Solterra — but it's often one of the things they mention after a few months of ownership. If you're exploring the Subaru Solterra in Salt Lake City, we invite you to see it in person at Mark Miller Subaru Midtown. Our team is here to answer your questions honestly and give you the space to make a confident decision. We operate on a Promise Price philosophy — the price you see is the price you pay, with no hidden fees, no negotiation games, and no surprise add-ons. Every guest receives the same fair, transparent price from the start. Browse our current Subaru Solterra inventory in Salt Lake City, or reach out to our team before you visit. We're glad to help however we can. Already Driving a Subaru? We're Here for That Too. If you're already a Subaru owner, our service team at Mark Miller Subaru Midtown is ready to help keep your vehicle performing the way it should — from routine maintenance to EV system care. Schedule Service at Mark Miller Subaru Midtown

2026 Subaru Uncharted EV The all-new 2026 Subaru Uncharted EV is now available at Mark Miller Subaru Midtown. Drivers in Salt Lake City, Millcreek, Murray, Holladay, South Salt Lake, West Valley City, and Park City — Subaru's most exciting electric SUV is here. View EV Inventory Subaru's First Compact Electric SUV The 2026 Subaru Uncharted is a subcompact electric SUV with up to 338 horsepower, 300+ miles of range, and available Symmetrical All-Wheel Drive. It features 8.2 inches of ground clearance and X-MODE on Sport and GT trims — built for Utah roads, canyon drives, and everything in between. Whether you're commuting through Murray or heading up toward Park City for a ski weekend, the Uncharted is designed to handle it without compromise. Three Trims. One Promise Price. The Uncharted is available in three trims, each priced transparently under our Promise Price model — no negotiation, no hidden fees. Premium FWD — Starting at $34,995 MSRP | 221 hp | 300+ miles range | 18" wheels Sport AWD — Starting at $39,795 MSRP | 338 hp | Symmetrical AWD | X-MODE | 20" wheels GT AWD — Starting at $43,795 MSRP | 338 hp | Panoramic moonroof | Cooled seats | Harman Kardon audio All trims include a standard 14-inch touchscreen, wireless Apple CarPlay and Android Auto, dual wireless charging pads, heated front seats, and EyeSight® Driver Assist Technology. Get Yours at Mark Miller Subaru Midtown Serving drivers throughout Salt Lake City, Millcreek, Murray, Holladay, South Salt Lake, West Valley City, Taylorsville, Kearns, Midvale, and Park City — Mark Miller Subaru Midtown is your transparent, no-pressure destination for the Uncharted EV. Promise Price: The price you see is the price you pay. Learn about our Promise Price. Shop Now: The Uncharted is available in Salt Lake City — browse current inventory today. Certified Service: Keep your EV running at our Subaru service center. Simple Trade-In: Get your trade value online at Value Your Trade. The 2026 Subaru Uncharted EV is here. If you're searching for a Subaru electric SUV near Salt Lake City or ready to get behind the wheel in Millcreek, Murray, or Holladay, visit us or explore our inventory online today.

The Best Subaru Outback Deals Near Murray, UT Are Closer Than You Think View Outback Inventory Schedule Service If you're searching for the best value for a Subaru Outback near Murray, Utah, you're already in the right neighborhood. Mark Miller Subaru Midtown is located in South Salt Lake — just a short drive from Murray — and we're known throughout the Salt Lake Valley for, no-pressure sales, and one of the largest Outback inventories in the state. The 2026 Subaru Outback continues to be one of the most trusted vehicles on the road, offering standard Symmetrical All-Wheel Drive, up to 33 mpg on the highway, and an 8.7-inch ground clearance that handles Utah's seasons with ease. Whether you're commuting through Murray or heading up to the Cottonwood Canyons, the Outback is built for it. At Mark Miller Subaru Midtown, you'll find every Outback trim — from the capable base model to the premium Outback Wilderness — with transparent pricing and financing options that work for your budget. Our team is here to help you drive home happy, not just drive home.

The Best Subaru Outback Deals Near Cottonwood Heights, UT Are Closer Than You Think View Outback Inventory Schedule Service If you're searching for the best value on a Subaru Outback near Cottonwood Heights, Utah, you're in the right neighborhood. Mark Miller Subaru Midtown is located in South Salt Lake — just minutes from Cottonwood Heights — and we're known throughout the Salt Lake Valley for no-pressure sales, and one of the largest Outback inventories in the state. The 2026 Subaru Outback is one of the most trusted vehicles on the road, featuring standard Symmetrical All-Wheel Drive, up to 33 mpg on the highway, and 8.7 inches of ground clearance. Whether you're navigating Cottonwood Heights's neighborhoods or heading into the Wasatch canyons, the Outback is ready for anything. At Mark Miller Subaru Midtown, you'll find every Outback trim — from the base model to the rugged Outback Wilderness — with transparent pricing and flexible financing options that work for your budget.

The Best Subaru Outback Deals Near Taylorsville, UT Are Closer Than You Think View Outback Inventory Schedule Service If you're searching for the best value for a Subaru Outback near Taylorsville, Utah, you're already in the right neighborhood. Mark Miller Subaru Midtown is located in South Salt Lake — just minutes from Taylorsville — and we're known throughout the Salt Lake Valley for no-pressure sales, and one of the largest Outback inventories in the state. The 2026 Subaru Outback continues to be one of the most trusted vehicles on the road, offering standard Symmetrical All-Wheel Drive, up to 33 mpg on the highway, and an 8.7-inch ground clearance that handles Utah's seasons with ease. Whether you're commuting through Taylorsville or heading up to the Wasatch Mountains, the Outback is built for it. At Mark Miller Subaru Midtown, you'll find every Outback trim — from the capable base model to the rugged Outback Wilderness — with transparent pricing and flexible financing options. Our team is here to help you drive home happy, not just drive home.

Hero Consumer Reports • 2026 Automotive Brand Report Card Subaru Earns Best Overall Brand Again If you’re shopping for a vehicle in Salt Lake City, South Salt Lake, Millcreek, Sugar House, Holladay, Murray, or Park City, independent rankings can be a helpful way to cut through the noise. In Consumer Reports’ latest brand scorecard, Subaru once again landed at the top—reinforcing what many Utah drivers already love: confident capability, smart safety, and long-term value. CTAs Shop New Subaru Inventory Browse Pre-Owned Vehicles Schedule Service What the report is What is the Consumer Reports Automotive Brand Report Card? Consumer Reports evaluates automotive brands using a blend of performance testing and owner-reported data. The goal is to help shoppers understand which brands deliver the strongest all-around ownership experience—not just a single standout model. In plain terms, the scorecard emphasizes: Road-test performance (how vehicles drive, handle, and perform in CR testing) Reliability (how vehicles hold up over time, based on large-scale owner data) Safety (crashworthiness and available advanced safety features) Owner satisfaction (how likely owners are to buy the same brand again) Why Subaru keeps winning Why Subaru’s #1 ranking matters for Utah drivers Utah driving is its own kind of test: steep canyon roads, changing weather, ski-season traction, summer heat, and plenty of weekend adventure. Subaru’s continued top ranking is especially meaningful because it reflects the full ownership picture—performance, safety, and real-world dependability. All-around confidence Subaru’s lineup is built for everyday life and weekend escapes—without giving up comfort, efficiency, or practicality. Safety-first design Subaru is widely known for safety engineering and driver-assist technology—key for commuting, carpools, and mountain travel. Long-term value When reliability and owner satisfaction stay strong, it can translate into fewer surprises and more confidence over the life of your vehicle. Local Midtown plug Shop Subaru in South Salt Lake at Mark Miller Subaru Midtown If you’re ready to experience what makes Subaru stand out, our team at Mark Miller Subaru Midtown is here to help you compare trims, explore features, and find the right fit—whether you’re commuting through Salt Lake City, heading up Big or Little Cottonwood Canyon, or planning your next road trip. Bottom CTAs Ready to take the next step? Explore inventory online, schedule a test drive, or book service with our Midtown team. Shop New Subarus Browse Used & Certified Schedule Service FAQ Quick FAQ Did Subaru rank #1 again in 2026? Yes—Consumer Reports’ 2026 brand scorecard placed Subaru at the top again, continuing a strong streak for the brand. What does “Best Overall Brand” actually mean? It’s not a single test or one category. It reflects a blended view of performance, reliability, safety, and how satisfied owners are over time. Where is Mark Miller Subaru Midtown located? We’re in South Salt Lake and proudly serve drivers from Salt Lake City, Millcreek, Sugar House, Holladay, Murray, West Valley City, and Park City.