Mark Miller Subaru Completes the First Known AI Agent-to-AI Agent Car Sale Mark Miller Subaru is not waiting to see where automotive retail is heading. We are already there. In what is believed to be a first in the industry, our team completed an AI agent-to-AI agent car transaction, a deal negotiated, structured, and confirmed entirely between two artificial intelligence systems, with no human-to-human interaction required. No other dealership has publicly completed or claimed a transaction like this. We have been discussing it openly for six months. No one has come forward to dispute it. This is not a concept or a pilot program. It happened here, at our Salt Lake City location, and it is shaping how we think about every customer interaction going forward. What We Built and Why It Matters Two Agents, One Completed Deal The transaction began when our General Manager, Chris Hudson, used a buyer-side AI agent from CarEdge, the only third-party company currently offering this technology to car shoppers, to negotiate with our own sales team. His team had no idea. They worked the lead earnestly for four hours, treating it exactly as they would any real customer inquiry. After observing how that interaction played out, Hudson built a dealership-side agent to match. When both were running simultaneously, they completed a transaction. CarEdge confirmed they had never seen it done before. The result is a new lane of automotive retail, one where buyers who prefer efficiency over negotiation can send an agent, receive a fair confirmed price, and arrive ready to sign. The DMC-12 Protocol: Our Open-Source Contribution to the Industry Rather than keep the framework proprietary, we published it. The DMC-12 protocol, named after the DeLorean from Back to the Future, because getting ahead of where things are going felt like the right spirit, is available free at dmc-12.ai for any dealer or developer to implement. The protocol solves a real operational problem: when AI agents contact a dealership, they would otherwise pollute CRM data with non-human interactions, distorting the metrics sales teams depend on. DMC-12 routes agent inquiries into a dedicated relationship management tool, keeping the two lanes clean and separate. It is also built to work with the Universal Commerce Protocol, the shared transactional standard being developed by Walmart, Home Depot, Visa, and American Express. That alignment means an AI agent shopping for a Subaru can theoretically move through pricing, financing, insurance, and scheduling without friction at any step. The Bigger Picture: Where Automotive Retail Is Going Small Numbers With a Familiar Pattern AI agent-to-AI agent transactions currently represent roughly half a percent of total automotive volume. That number is easy to dismiss until you remember that internet car sales started at approximately the same share in the late 1990s. What happened in the decade that followed reshaped the entire industry. CarEdge alone has already facilitated more than 100,000 AI agent-to-human negotiations. The buyer-side infrastructure is further developed than most dealers recognize. Adoption will not build slowly and then plateau. It will build slowly and then accelerate. Two Lanes, Both Fully Supported Expanding into agentic retail does not mean replacing the experience that matters to most Utah drivers. Many of our guests in Salt Lake City, West Valley City, Park City, Murray, Millcreek, Holladay, Magna, and West Jordan want to sit with a person, ask questions, and test drive a 2025 Subaru Outback through the canyon roads before they decide. That path is not going anywhere. What we are building is a parallel lane. Buyers who would rather skip negotiation entirely, who want a confirmed fair price and an efficient path to signing, now have that option at Mark Miller Subaru Midtown. After any AI-completed transaction, a human team member remains available for financing conversations or anything that benefits from real dialogue. The goal is removing friction without removing people. Why Promise Price Makes This Possible The reason this experiment worked cleanly at our dealership, and not at a traditional negotiation-based store, is our Promise Price philosophy. Every guest at Mark Miller Subaru Midtown pays the same fair, transparent price. There is no back-and-forth with a manager, no outcome that depends on how assertively a buyer pushes, and no version of events where one customer walks out having paid less than another. An AI agent operating on parameters cannot be worn down, and it does not respond to charm. What it can do is evaluate whether a price is fair and consistent. Promise Price was built for exactly that kind of scrutiny long before AI agents existed. The two fit together naturally. Whether a buyer sends an agent or walks through our door, the number they receive is the same. That consistency is the foundation everything else is built on. Frequently Asked Questions What is an AI agent-to-AI agent car deal? It is a completed automotive transaction where an AI agent representing a buyer communicates directly with an AI agent representing the dealership, structuring and confirming a deal without direct human-to-human negotiation. Mark Miller Subaru Midtown completed what is believed to be the first publicly known transaction of this kind. Both agents operate on defined parameters and a shared protocol that allows them to exchange information, confirm pricing, and finalize terms. What is the DMC-12 protocol? The DMC-12 protocol is an open-source framework built by our General Manager, Chris Hudson, and published free at dmc-12.ai. It routes AI agent inquiries into a dedicated management tool separate from a dealership's standard CRM, keeping human and agent interactions cleanly separated. It is designed to work with the Universal Commerce Protocol used by major retailers including Walmart, Home Depot, Visa, and American Express. Will AI agents replace the human experience at Mark Miller Subaru Midtown? No. We are building two parallel paths, not replacing one with the other. Many buyers across Salt Lake City and Utah will continue to prefer working directly with a person, and that experience remains fully available. The AI agentic lane serves buyers who prefer to skip negotiation and arrive at a confirmed outcome efficiently. Human team members remain involved for financing and any conversation that benefits from real dialogue. How does Promise Price connect to AI agent transactions? Promise Price means every customer receives the same fair, transparent price, no negotiation required and no outcome that depends on who asks or how they ask. This model is inherently compatible with AI agent shopping because an agent needs consistency and clarity, not persuasion. Whether a buyer sends an agent or walks in, the price at Mark Miller Subaru Midtown is the same. How widely used is AI agent car shopping in 2025? Hudson estimates AI agent-to-AI agent transactions currently represent approximately half a percent of automotive volume. However, CarEdge has already facilitated over 100,000 AI agent-to-human negotiations, indicating that buyer-side adoption is further along than most of the industry acknowledges. The parallel to early internet car sales suggests the curve ahead is steeper than the current numbers imply. Can I buy a Subaru using an AI agent at Mark Miller Subaru Midtown today? Yes. Mark Miller Subaru Midtown is actively building and refining its agentic retail capability. If you are interested in exploring what that looks like for your next vehicle purchase, reach out to our team directly and we can walk you through how it works. A New Standard for Automotive Retail in Utah What happened at Mark Miller Subaru Midtown was not a publicity stunt or a theoretical exercise. It was a real transaction, built on real infrastructure, completed at a dealership that has spent years creating the conditions that make transparent, efficient car buying possible. We are not suggesting every future car deal will be agent-to-agent. We are saying that buyers across Salt Lake City, West Valley City, Park City, West Jordan, Magna, Murray, Millcreek, and Holladay now have more options than they did before, and that whichever path they choose, the experience at Mark Miller Subaru Midtown will be consistent, fair, and built around them. If you are ready to explore our 2025 Subaru inventory or want to learn more about how we are approaching the next generation of car buying, we would be glad to show you what is possible.
Subaru Trailseeker: An EV Built for the Trailhead in Salt Lake City
Subaru Trailseeker: An EV Built for the Trailhead in Salt Lake City For decades, Subaru built its reputation on getting you to places most cars would not dare attempt. Snowy canyons above Park City, muddy two-tracks out past Magna, the switchbacks leading into the Wasatch backcountry. Subaru owners have been pointing their vehicles at all of it. The 2026 Subaru Trailseeker is the first all-electric Subaru that refuses to leave that identity behind. The Trailseeker arrives with 8.5 inches of ground clearance, a 3,500-pound towing capacity, and standard Symmetrical All-Wheel Drive. Those are not compromise numbers. Those are numbers that belong on a vehicle parked at a trailhead. Add the standard raised roof rails, a compatible dog crate, and purpose-built gear, and you have an EV that is genuinely ready for the kind of weekend Utah demands. At Mark Miller Subaru Midtown in Salt Lake City, we work with guests from Millcreek to Murray, West Valley City to Holladay, and everywhere in between. We have seen what Utah drivers actually need from a vehicle. This guide walks through exactly how the Trailseeker's cargo ecosystem, roof rails, crate compatibility, and gear capacity make it the most capable electric Subaru ever built. Whether you are loading up two dogs and a roof box for a weekend at Goblin Valley or commuting through West Jordan with a kayak on top, the Trailseeker was designed with your specific life in mind. Why the Trailseeker Is the EV Subaru Faithful Have Been Waiting For Subaru's EV lineup began with the Solterra, a capable compact crossover. The Trailseeker pushes further in the direction Subaru owners care about. It is larger, far more powerful, and tuned harder toward the brand's adventure formula, with genuine outdoor hardware rather than pavement-first compromises. It sits above the Solterra in the lineup, closer in size and purpose to the Outback that so many Utah drivers already trust. What matters most for Utah buyers is what sits underneath and around that powertrain. The 8.5-inch ground clearance puts the Trailseeker in real off-road crossover territory. The 3,500-pound tow rating makes a small boat, a loaded cargo trailer, or a teardrop camper all realistic. And the standard dual-function X-MODE with Hill Descent Control means snow-covered forest service roads in January are not a reason to leave the Trailseeker parked. Ground Clearance and All-Wheel Drive in the Utah Context Salt Lake City sits at the foot of one of the most varied driving environments in the American West. You can leave Holladay in the morning and be on an unpaved mountain road within 45 minutes. The Trailseeker's ground clearance and standard AWD are not marketing language here. They are genuinely functional specifications for the geography our guests navigate every week. That 8.5 inches of clearance is notably higher than many crossover competitors, and it positions the Trailseeker above typical EV rivals that were designed primarily for pavement. For guests who split time between city driving and seasonal backcountry access, this matters. The Trailseeker Cargo Ecosystem: Roof Rails, Dog Crates, and Gear Capacity A capable chassis is only part of the equation. What you can carry, and how easily you can carry it, determines whether the Trailseeker works for your actual life. Subaru designed the Trailseeker's cargo system to be genuinely expandable. Roof Rails and Crossbar Compatibility The Trailseeker comes standard with raised roof rails rated to carry 700 pounds of static load, enough for a rooftop tent and a winter's worth of gear. They integrate with Subaru's crossbar system, which opens the door to roof-mounted cargo boxes, ski and snowboard racks, kayak saddles, and bike mounts, all relevant for the range of seasons Utah hands you between October and April. Thule crossbars and Subaru's own crossbar accessories fit the Trailseeker's raised rails, so many guests can carry gear over from a previous Subaru. If you run a Yakima or other aftermarket setup, check the brand's fit guide for your exact rack first. Dog Crate and Pet Travel Configuration Subaru owners travel with dogs at a rate that outpaces nearly every other vehicle brand, and the Trailseeker's cargo area was designed with that in mind. Subaru notes the rear cargo space fits a full-size dog crate, and the flat load floor makes it easy to slide one in and strap it down. Subaru's accessory catalog includes pet-travel and cargo-protection gear, and an available all-weather cargo tray keeps cleanup simple after a muddy trail day. The liftgate height and wide opening also make loading a crate at 6 a.m. far less of a contortion act than it is in a tighter EV. Interior Cargo Volume and Gear Haul With the rear seats up, the Trailseeker offers 32.2 cubic feet of cargo room, which Subaru describes as enough for four large suitcases and comparable to the 2026 Subaru Outback. Subaru also notes it carries more rear cargo than the Honda Prologue, Chevrolet Blazer EV, or Ford Mustang Mach-E. Fold the rear seats and the flat load floor handles full-length gear like skis, packed camping equipment, and gear bags without the awkward angles that compromise some EV cargo areas. With no transmission tunnel underfoot, packing for a multi-day trip is more efficient too. 2026 Trailseeker: Key Specs at a Glance 2026 Subaru Trailseeker Specification 2026 Subaru Trailseeker Ground Clearance 8.5 inches Horsepower 375 hp (standard dual-motor) 0 to 60 mph About 4.4 seconds (quickest production Subaru ever) Estimated Range More than 280 miles Towing Capacity Up to 3,500 lbs Cargo (rear seats up) 32.2 cu ft, comparable to the Outback Drivetrain Standard Symmetrical All-Wheel Drive Off-Road System Standard dual-function X-MODE with Hill Descent Control Roof Rails Standard raised rails, 700-lb static load Charging Native NACS port; 10 to 80 percent in about 28 minutes Starting MSRP From $39,995 Why Mark Miller Subaru Midtown Mark Miller Subaru Midtown has been serving Salt Lake City and the surrounding communities, including Murray, Millcreek, Holladay, West Jordan, and Park City, with a straightforward approach to the car buying experience. Our Promise Price philosophy means that every guest who walks in pays the same fair, transparent price. No negotiation theater. No wondering if the person in the next office got a better number. We believe the most trustworthy dealership in Utah is not the one that shouts the loudest about its pricing. It is the one that makes the pricing clear before you ever sit down. When you are spending this kind of money on a vehicle, you deserve to know exactly what you are paying and why. That is what Promise Price delivers. Our team understands the Trailseeker not just as a product, but as a tool for the life our guests actually live. We know what it means to load a roof box for a Moab trip, to tow a camping trailer up a canyon, or to commute through a February snowstorm on I-215. That context shapes every conversation we have on the floor. When you are ready to explore the 2026 Trailseeker, Mark Miller Subaru Midtown is where that conversation happens with clarity, honesty, and no pressure. Frequently Asked Questions Is the Subaru Trailseeker good for off-road and trailhead driving? Yes. The 2026 Trailseeker has 8.5 inches of ground clearance, which is class-leading for a midsize EV. It also comes with standard all-wheel drive and dual-function X-MODE with snow, dirt, deep snow, and mud modes, so it handles the dirt and gravel roads that lead to Wasatch trailheads. How much range does the Subaru Trailseeker have? The 2026 Trailseeker offers an estimated range of more than 280 miles with standard Symmetrical All-Wheel Drive. Can the Subaru Trailseeker use Tesla Superchargers? Yes. It has a native NACS port, so it charges directly at Tesla Superchargers and other NACS stations, with access to more than 25,000 locations. A 10 to 80 percent charge takes about 28 minutes. How much can the Subaru Trailseeker tow? Up to 3,500 pounds, which covers a small camper, a utility trailer, or a pair of personal watercraft. How fast is the Subaru Trailseeker? Its standard dual-motor powertrain makes 375 horsepower and goes from 0 to 60 mph in about 4.4 seconds, making it the quickest production Subaru to date. See the Trailseeker at Mark Miller Subaru Midtown The 2026 Subaru Trailseeker is a considered answer to a question Subaru drivers have been asking for years: can an electric Subaru actually live up to the brand's go-anywhere reputation? With 8.5 inches of clearance, 3,500-pound towing, standard roof rails, and a cargo area designed for dogs and gear in equal measure, the answer is yes. If you are in Salt Lake City, Murray, Holladay, West Jordan, or anywhere else across the Wasatch Front and you want to see the Trailseeker in person, come visit us at Mark Miller Subaru Midtown. Our Promise Price means you will know exactly what you are paying from the moment we start talking. No negotiation, no games, just a straightforward conversation about the right vehicle for your life. View EV Inventory